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In the Reference Collection
Dictionary of Advertising and Marketing Concepts
Call Number: REF HF5803.B47 2013
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Suggested Search Terms
Suggested subject headings or search terms are:
Advertising - Psychological aspects
Advertising - Social aspects
Minorities in advertising
Women in advertising
Our book collection is located on the 3rd and 4th floors of the Library. Call numbers beginning with letters A - I are on the 3rd floor, and call numbers beginning with letters J - Z are on the 4th floor.
Reference books, beginning with the letters REF, are on the 3rd floor, right next to the Instruction Room, D303.
For assistance locating a book, check with a Librarian.
Selected Titles from Our Collection
Black Ops Advertising
Call Number: HF5811 .E36 2016
Hidden Persuasion: 33 Psychological Influence Techniques in Advertising
Call Number: HF5822 .A54 2013
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Call Number: HF5822 .H37 2012
Soap, Sex, and Cigarettes: a Cultural History of American Advertising
Call Number: HF5813.U6 S55 2012
Niagara County Community College. Henrietta G. Lewis Library. 3111 Saunders Settlement Rd., Sanborn, NY 14132 | 716-614-6786