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BUS 135: Fundamentals of Advertising, Laurie Ryan: Misogyny in Advertising Assignment


Here are some resources to help you with your research on misogyny in advertsing. 

Course Reserve Titles on Topic

These books can only be used in the library.  You may check out two books at a time for two hours.  Please go to the circulation desk to check out books.  These titles will minimally have a chapter on the topic.  If you need help finding the information you are looking for in the book, ask the librarian on duty for help. You can make copies of information.  Ask the circulation desk staff for help copying

Search the NCCC Library for Information on Misogyny in Advertising

Keywords to Input in Search

Add different keywords and combinations when doing search.  Examples:

  • advertising misogyny
  • advertising women
  • advertising sexist
  • advertising genders

On a search results page, you can always click on 'Available online' on the left of the screen to get immediate access to articles. 

Also, you can refine the Publication Date to the last few years to see the most recent, relevant research into the topic.

Women's Portrayals in Advertising Timelines

Celebration of 40 Years of Killing Us Softly

Includes a review of Jean Kilbourne's seminal work, her remarks, and a panel discussion.

Includes a review of Jean Kilbourne's seminal work, her remarks, and a panel discussion.

Jean Kilbourne

Jean Kilbourne is an expert in the field on how women are portrayed in advertising.  Her work is all over this page.  Here are some more of her writings and videos on the subject

Videos on the Topic

Here are videos on the topic.  All can be checked out from the library.  If the video is available to be streamed, you can click on the cover image to watch.

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