From Honeycomb to Consumer Marketing Local Honey in New York StateNew and experienced beekeepers and honey producers report frustration with marketing. Regulations and practices related to selling honey are disperse and hard to track down. Guidelines are available for large commercial operations, but few resources exist for hobbyist or small-scale
producers to clarify what they should or should not do when marketing honey.
This booklet is intended to inform and inspire small-scale honey producers who feel unclear about what consumers, culinary professionals, regulators, and fellow honey producers expect as they “go public” with honey sales. It suggests various ways to make the most of honey sales and challenges
honey producers to look at their products and marketing approaches more deliberately.